The uXperience | Think Privacy Design Jam assembles Jammers to create a Privacy-Conscious Design Solution that brings people together. Think Privacy delivers five days of pre-recorded and live content with four days of team action. Think Privacy harnesses the power of experts to guide Jammers in developing a privacy-conscious design toolset. Participants can register as Jammers in teams of five to participate in the design challenge or join individually as Guests to partake in
the talks and speakers’ Q & A sessions.

The Design challenge
Create a privacy-conscious product, system, or service that reduces the negative impact of the physical and mental barriers that people can face during social distancing to make them feel loved, supported, or connected. Jammers will research, design, prototype, and pitch a solution to this challenge.

The Problem statement
How might we connect people and create a sense of “togetherness” while protecting everyone’s privacy?

The University of Waterloo acknowledges that the Waterloo, Kitchener, and Cambridge campuses are situated on the Haldimand Tract, land that was promised to the Haudenosaunee of the Six Nations of the Grand River, and are within the territory of the Neutral, Anishinaabe, and Haudenosaunee peoples. The Stratford campus is on the territory of the Anishinaabe, Haudenosaunee, and Ojibway/Chippewa peoples. This territory is covered by the Upper Canada Treaties.


  • All participants must be enrolled in a secondary or post-secondary institution in Canada

  • Participants can register as individuals and in teams of up to five members to participate in the design challenge. All individuals will be placed in teams after registration.

  • Participants can also register as guests to partake in the pre-recorded talks only and live speakers’ Q & A sessions.


  • Submit on (Submitting to DevPost tutorial video)
  • Create an MVP (minimum viable product) prototype demonstrating your team’s idea using any prototyping or development software of your choice.

  • Include a title, caption, and description of your prototype.

  • Record a 10-minute presentation and demo of your prototype and include it with your submission. The presentation should show how your team’s idea meets each of the judging criteria: research and insights, design-thinking, privacy-conscious design, innovation and impact, execution.

Submission Rights & Display

Upon submission, the host and sponsor maintain the right to promote the winning project and winner’s name in order to promote both this competition and subsequent competitions.

Hackathon Sponsors


$7,400 in prizes

1st place team

Airpod Pros, Blue Yeti Microphone, Ring light, Study from home package

2nd place team

Airpods, Blue Snowball Microphone, Ring light, Study from home package.

3rd place team

Blue Snowball Microphone, Ring Light, Study from home package.

Devpost Achievements

Submitting to this hackathon could earn you:


Kara Brisson-Boivin

Kara Brisson-Boivin
Director of Research, MediaSmarts

Sana Maqsood

Sana Maqsood
PostDoc, Carleton University

Matthew Johnson

Matthew Johnson
Director of Education, MediaSmarts

Judging Criteria

  • Research & Insights
    Did the team demonstrate an understanding of the key issues relating to the design challenge? How did they investigate the issue?
  • Privacy Conscious Design
    Did the team incorporate privacy considerations into the design during the development process? How did they address privacy issues that may arise in their design solution?
  • Design-Thinking
    Did your research and insights inform your design solution? How did your team develop, test, iterate and refine your concept? Did the team demonstrate the journey they’ve been through to the end result?
  • Innovation + Impact
    Is the idea unique? Does it create value for the user? Does it satisfy a need or fix an existing issue?
  • Feasibility
    Is the proof-of-concept design solution feasible and practical? Are there potentials for further research and development?
  • Participation (Bonus)
    Up to 5 additional points added by Mentor in the reflection of the teams participation and engagement in event activities.

Questions? Email the hackathon manager

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